About
B2B tech field marketing practitioner with 15+ years turning regional positioning into pipeline across the DACH region. I plan and execute integrated regional programmes end-to-end – owned events, conference sponsorships, partner marketing and ABM, alongside content, PR and sales enablement – adapting global brand direction to local nuance rather than working from a template.
My enterprise B2B tech client roster – cybersecurity, storage, networking, data-centre/infrastructure and SaaS – gives me a working vocabulary for complex technical buying committees and enterprise selling cycles; my training as a journalist and historian is where the instinct for market pattern-reading and competitor analysis comes from.
Currently I lead growth and field marketing at Effectory across DACH, BENELUX and Emerging Markets reporting funnel performance directly to the CMO.
Experience
Head of Growth Marketing Europe
Dec 2023 – Present
Effectory Deutschland GmbH, Munich
- Own the full demand engine across DACH, BENELUX and Emerging Markets – positioning, content, conversion and pipeline attribution – against a marketing budget of €2M+, translating global brand direction into locally resonant programmes.
- Designed and deployed an ABX demand programme targeting high-intent accounts by industry and persona signals; built the MQL-to-SQL qualification process and SOP in close alignment with regional Sales, plus a personalisation framework for marketing and sales collateral.
- Built and executed an AEO/GEO strategy that lifted citation rate (+20% BENELUX, +24% DACH) and pushed Effectory into the Top 15 AI-cited sources for employee-engagement solutions.
- Run the full field and event marketing engine – planning and executing 12 marketing events in 2026, including sponsorship presence at 8 industry conferences, roundtables and partner events, at a 4.6:1 ROI; own vendor relationships, logistics and speaker coordination end-to-end.
- ● Launched an owned webinar series with industry influencers, drawing 400+ live attendees and 1,500+ views; manage a partner marketing ecosystem of active tech and consultancy partners.
- Improved core metrics: monthly new pipeline +48% YoY (H1 2026), MQL-to-SQL conversion to 37% (from 14% in early 2024), and marketing efficiency to a 3.8:1 pipeline-to-spend ratio.
- Own pipeline attribution and marketing-sourced revenue KPIs; report funnel performance directly to C-level and Board with quarterly growth plans and bottleneck analysis.
Senior Partner, PR & Marketing
Feb 2010 – Nov 2023
Finn Partners Germany GmbH, Munich
- Led content-to-conversion programmes for major B2B tech clients across data-center, infrastructure and cybersecurity SaaS, including several Silicon Valley companies – authority content, demand-generation campaigns and sales enablement aligned to enterprise buyer journeys.
- Built and led a team of 15 specialists across content, PR, digital, demand generation, events and design; scaled German revenue by 300%+ in three years.
- Ran 30+ brand and product launch events in Germany, either as stand-alone prestige events, media roundtables, roadshows or embedded in industry trade shows and conferences, both in-person and virtual/hybrid.
- Developed editorial strategies and content clusters that established client brands as thought leaders in technically complex categories, combining long-form authority content with performance distribution.
- Managed multi-channel digital campaigns and significant paid, content and event budgets for enterprise clients; optimised channel mix toward pipeline contribution.
Lecturer, Marketing & Public Relations
Jun 2013 – Present (concurrent)
Otto Friedrich University, Bamberg
- Teach Brand, Corporate & Marketing Communications and International PR; developed both curricula from scratch.
AI Systems Expertise
Working AI systems built with agentic workflows and direct LLM connection, designed to automate marketing processes end-to-end rather than assist single tasks. Full stack: LLM API calls, rule-based fallbacks, structured JSON outputs and graceful degradation.
Live
Recruiter-facing personalisation engine
Reconfigures itself around a recruiter's company and challenge in real time – built and live on this site.
Try the Intelligence Brief →
Live
Intent-based fit diagnostic
Six questions, then a candid, scored fit assessment – strengths and gaps both, generated live.
Try Signal vs. Noise →
ABX campaign generator
Produces bottom-up 1:1 and 1:few campaign briefs directly from account and persona inputs.
Demand-generation blueprint builder
Turns top-down growth concepts into structured, stage-appropriate programme plans.
Core Expertise
Field & Event Marketing
Conference Sponsorship & Partner Marketing
Demand Generation & Pipeline Ownership
Channel & Distributor Marketing
Vendor, Logistics & Stakeholder Management
Paid Acquisition & Budget Management
SEO / GEO & Content Authority
CRO & Website Optimisation
Branding & Positioning
Field & Event Marketing
Full-Funnel Attribution & Marketing Data Analytics
AI Agents & Agentic Workflows
Editorial Strategy & Content Leadership
ABM / ABX & Intent-Based Targeting
Team Leadership & Experimentation
Education
Diploma – German Language, Literature & Communications
Otto Friedrich University, Bamberg · 2004 – 2009 · Grade 1.6 (GPA 3.3 / 88%)
Focus in Communications, Journalism and Marketing. Minor in Modern History.